Creative Impact Producing Solutions

You’ve made a film or TV series and now what? Now you have a tool to use in the world to create real and lasting change. Whether it’s opening hearts and minds, fighting for new legislation or trying to combat a devastating injustice - film is a very powerful tool. Work with us to strategize a fun, innovative and impactful way to harness that power.

About Us

We love Documentary Film; from making movies that entertain and touch people around the world, to working with other filmmakers helping you harness your impact and engagement power.

I felt passionately about building an impact and outreach campaign for my own film Straight/Curve: Redefining Body Image about the pioneering people fighting to change society’s dangerous and unrealistic standards of beauty. Over the course of a year and a half we launched a nationwide college campus screening tour for Media Literacy Week 2017 in partnership with the National Association for Media Literacy Education, Bustle and Fordham University. We activated a screening series with panel discussions for Eating Disorders Awareness Week in Feb 2018 in partnership with the National Eating Disorders Association and we created The House Party Project in partnership with CoverGirl, The Geena Davis Institute on Gender in Media and Glamour Magazine in the summer of 2018 to coincide with the release of our film on iTunes & Amazon.

I fell in love with Impact Producing after this and the power our films can have to create real and lasting change in the world. I have had the pleasure of working with several other filmmakers on their impact and outreach strategies since then. I spear headed a Twitter Chat which helped Independent Lens series CareforceOne Travelogues “trend” in NYC on a major news day, I have hosted Facebook Live panel discussions garnering tens of thousands of views, I created and launched a Twitter Campaign for the Medical Professionalism Project over 6 weeks with 60,000 impressions and have helped create the social action strategies for NY Times Critic's pick Invisible Hands. We are now launching our educational campaign with screenings at colleges around the US.

Services

We can help you:

  • Identify and reach your audience
  • Strategize partnerships for branding, publicity, advocacy and distribution
  • Build robust social action strategies around your film’s issues to change hearts and minds, alter behaviors, build communities or change existing structures
  • Create an Impact and Outreach budget
  • Apply for impact grants
  • Plan and execute college campus screening tours and educational campaigns
  • Strategize, plan and execute a grassroots screening series
  • Develop facilitator and discussion materials around your film
  • Formulate a social media "brand" and what messaging to focus on for each platform to connect and build your audience
  • Maximize your website or help design it from scratch (advising on aesthetic and content)
  • Create social media assets/ flyers/ one pages for screening events
  • Create screening kits for community and theatrical screenings
  • Create a press kit and one-sheet if you don't already have one
  • Advise on the overall press/ PR strategy for your film (so you don't have to hire a separate PR team) and press and PR materials including creative pitches and images. (Jenny is a journalist and brings this special knowledge to your film)
  • Strategize partnerships for publicity
  • Create social Media ads (Facebook, Twitter and Instagram) to create more awareness for your film and impact campaigns
  • Plan and execute livestream panel discussions to create a nationwide event with a low lift
  • Implement Outreach, reaching out to target audiences, organizations, institutions, potential partners and relevant influencers

Who We Are

Jenny McQuaile is a journalist and award-winning documentary filmmaker. Her latest feature film Straight/Curve: Redefining Body Image premiered on EPIX in June 2017. The documentary has been selected by the State Department to represent the United States at embassies around the world as part of the American Film Showcase program. Jenny was also an Associate Producer on The World Cup Project, a TV documentary series about 11 countries around the world that use soccer for social change. She directed three episodes of the series.

Jenny has appeared on Good Morning America and The Today Show, as well as being interviewed in Vogue Magazine, Well + Good, Huffington Post, People Magazine, Glamour Magazine and Women and Hollywood, amongst many others. During her time as a journalist Jenny worked for the Irish Daily Mirror, the Daily Mirror in London and the Daily Mail and freelanced for Condé Nast, Hearst and other large media companies.

Jenny started Impact Producing for her own feature Straight/Curve and has since worked with award-winning production company Salty Features, Independent Lens series CareforceOne Travelogues, the Medical Professionalism Project and with NY Times Critic’s Pick Invisible Hands, which exposes child labor trafficking within supply chains of the world’s biggest companies.

To get in touch with us, send an email to mcquailejenny@gmail.com or simply use the form below.